Roasting Concepts with Joe Marrocco

Roasting Concepts is an 8-part educational video series exploring an ethos of coffee roasting by Joe Marrocco.

Roasting concepts was produced in-house at Cafe Imports in 2018 and followed a peer-review process by fellow industry roasting professionals.

Roasting Concepts was nominated for best coffee video/film in the 2018 Sprudgie Awards.

Produced by:

Cafe Imports

Written & Instructed by:

Joe Marrocco

Camera Operation, Direction, Animation & Editing by:

More Roasting Concepts:

The washed coffee process video was filmed at Agua Colorada in Cajamarca, Northern Peru in 2017 and released in the full series in 2019.

The natural coffee process video was filmed Guji, Yirgacheffe, Ethiopia—the birthplace of coffee as we know it.

Commercial for Cafe Imports, aired at World Barista Championships 2019, Boston.