Serving as creative director from 2014–2019, for one of the most influential independent specialty coffee importers in the world, encompassed nearly every aspect of Cafe Imports’ creative and marketing ecosystem.

Work included brand development, creative strategy, photography, videography, social media management, web design, print design, event marketing, advertising, podcast production, trade show experiences, environmental graphics, and educational content creation.

During this period, Cafe Imports expanded from a single U.S. headquarters to include offices in Australia and Germany, as well as an exporting operation in Costa Rica, significantly increasing its global reach and influence within the specialty coffee industry. A comprehensive brand evolution strengthened the company’s visual identity and established a cohesive presence across digital, print, event, and environmental touchpoints.

Origin storytelling became a central focus of the brand. More than two dozen international sourcing trips across Africa, Latin America, Southeast Asia, Europe, and Australia documented producers, coffee-growing regions, processing methods, and company initiatives, resulting in a media library that became foundational to the Cafe Imports brand.

Notable contributions included the World Specialty Coffee Map Series—large-format cartographic posters highlighting coffee-growing regions across 26 producing countries—which remain in print and distributed throughout the industry today. Educational coffee-processing films documenting washed, natural, honey, and wet-hulled processing methods have collectively generated more than 1.4 million views and continue to serve as widely referenced learning resources for coffee professionals worldwide.